With the slight uptick in the number of people adopting meat-free diets, we’ve also seen an uptick in the die-hard activism of those who aren’t interested in tolerance or middle ground. They want every steakhouse and barbeque joint to serve only tofu — or go out of business.
Every day, thousands of companies like your own engage in an all-out battle for a valuable prize: other people’s business. Car companies introduce more powerful engines, restaurants dream up tastier meals, promised toothpaste results are whiter and brighter.
Food used to be so simple. Consider all the varieties we have now: probiotic, low-carb, cholesterol-lowering, gluten-free, GMO-free, trans-fat-free, no-MSG, natural, antibiotic-free and hormone-free. There’s a boatload more, but who’s got menu space for all this?