When it comes to healthy eating, do you know what’s most important to your consumers?
When it comes to healthy eating, do you know what’s most important to your consumers? While low-calorie, low fat and high protein are important, all-natural foods, along with preparation methods like grilled and steamed and fresh vegetables, top the list of motivators for health-seeking consumers, according to new research from Datassential.
Not only do consumers want natural foods—items without antibiotics, growth hormones, artificial flavors or colors—when they hit the grocery, but they expect restaurants to offer them, too. If you want to set yourself apart from the competition, try stripping your menu down a bit and go au natural.