Diners everywhere are talking about—and looking for—all-natural*, antibiotic-free poultry. Yet many restaurant operators are still wondering whether or not they should add it to their menus. Wonder no more. New research shows that a third of consumers say all-natural* menu items play an important role in their decision of where to eat out.1 And, today’s diners not only want restaurant menus to offer poultry without unnatural additives, they’re also willing to pay more ...

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