Healthy eating when dining out is top of mind for today’s consumers. Whether they visit a restaurant, a corporate cafeteria or a university dining hall, research shows that consumers are increasingly interested in healthy fare. While “healthy” means different things to different consumers, for many it means foods that are local, natural or sustainable. But these healthy foods can’t lack great taste. For today’s consumers, it’s all about keeping unnecessary ingredients—like antibiotics, steroids and growth hormones—out and
flavor in.
Who are these health-conscious consumers, you may be wondering? No longer a narrow group of the fitness-obsessed or natural foods devotees, diners seeking healthy fare are a broader group than ever. They are young, old and every age in between, from a variety of lifestyles and from all over the country. Want to attract this growing group of diners? Start by adding the good-for-you, great-tasting foods they perceive as healthy to your menu.
