Perennial trend: Strawberry
Strawberry remains the most popular mixer for adult beverages, according to Technomic, which found that 35 percent of 1,594 adults surveyed would choose a strawberry-flavored mixed drink or cocktail.
Dave & Buster’s capitalized on the trend this summer with its Strawberry Watermelon Summerita and its Strawberry Sangria.
The Summerita is made with tequila, Watermelon Pucker, watermelon purée and lemonade, shaken and poured over strawberry ice cubes. The sangria features strawberry rum, white Zinfandel and strawberry mixer. The drink is poured over strawberry ice cubes and topped with a splash of soda. Prices vary by location at the 60-unit chain, but all drinks are priced under $10.
Bar Louie, a 71-unit casual-dining chain, added a Strawberry Peach Bellini and a Strawberry Margarita earlier this year.
The margarita features tequila, Triple Sec, sour mix, lime and strawberry purée. The Bellini is made with wild-strawberry-flavored vodka, prosecco, white peach purée, cane syrup and raspberries. Both drinks are priced at $10.
Strawberry is also a popular addition to soft drinks. Red Robin was a trailblazer in that category with its Freckled Lemonade, but 350-unit quick-service chain Wienerschnitzel followed suit last year with its Summer Sippers, available in strawberry and cherry flavors for around $1.89 each. It expanded the line this year with mango and blackberry flavors.
Burger King introduced Frozen Strawberry Lemonade this summer at its more than 7,000 domestic units, for a suggested price of $1.99 for 12 ounces, $2.49 for 16 ounces and $2.99 for 20 ounces.
First Watch broke new ground this summer at its 111 restaurants with a Strawberry Mint Cooler. The drink was made with crushed strawberries and water, garnished with mint leaves and strawberry slices and served over ice. It was priced at $2.99.