Tapping consumer demand
(Continued from page 1) Tom Ryan, founder of the Denver-based Smashburger chain, said the trend follows the growing interest among consumers in craft beer, in particular. “We do it because the local craft beer trend is hugely popular,” explained Ryan. “For us, it’s taking America’s favorite adult beverage on a local basis and pairing it with America’s favorite food done in a modern way.” The craft beer pairings program is available at ...
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Contact: Desiree Torres Desiree.Torres@penton.com