The United States has become the single-largest market for wine, passing France last year, according to Impact Databank. Unlike France and other historically large markets such as Italy, per capita wine consumption is rising in the U.S. But American wine drinkers are not easy to understand, partly because there’s no such thing as a typical wine drinker. In fact, Constellation Brands, a global wine, spirits and beer producer and marketer, has determined that there are six types of ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?