Breakfast is the only restaurant daypart with sustained visit growth over the last several years, according to The NPD Group, a Port Washington, N.Y.-based research firm. It’s a style of eating so popular that it is on the menu all day in a growing number of eateries. Not surprisingly, coffee, as a high-margin add-on sale or a destination driver itself, is poised to play an important role whenever breakfast is served. The launch of all-day breakfast by McDonald’s Corp. in ...
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Contact: Desiree Torres Desiree.Torres@penton.com