Chain goes craft
(Continued from page 1) Chili’s Grill & Bar, the 1,550-unit division of Dallas-based Brinker International, sought assistance from its beverage suppliers. The big casual-dining brand leveraged its vendors and had them conduct consumer research on craft beers, according to Maureen Locus, a Brinker spokesperson. “Based on data from this research, Chili’s has and continues to introduce seasonal craft beers to enhance our guests’ experience,” Locus ...
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Contact: Desiree Torres Desiree.Torres@penton.com