Customer engagement is a big focus of marketing efforts these days, as guests who feel emotionally invested in a restaurant are likely to visit it more often. Convincing guests to spend a little more money during their visits is a big focus, too, as many operators grapple with stagnant or dwindling traffic. A number of restaurateurs are finding that they accomplish both of those tasks by offering drink flights. Often ordered after dinner, these themed tastings of multiple drinks allow ...

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