Reporter's Notebook

Frozen yogurt seller: It's all about the self-serve

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Customers like being in control, he says

With frozen yogurt shops proliferating across the country's landscape, an Arkansas-based company that supplies frozen yogurt sees one central trend -- it's all about the self-serve experience for customers.

Sugar Creek Foods International of Russellville, Ark., sells its Honey Hill Farms frozen yogurt to more than a 1,000 independent fozen yogurt shops across the United States, and not one of the new shops this past year has been a full-service operation, said Bud Gunter, Sugar Creek vice president and partner.

"We have not served a new single store that is full-service. It's all been self-service," Gunter said.

Gunter said customers like the self-service style instead of being served from behind a counter because the patron is in control.

"The novelty is that you can control what you're making," Gunter said. "People like to mix it up when it comes to creating their own frozen yogurt dishes."

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