Reporter's Notebook

Macy's hits the road with food truck tour

Celebrity chefs will make appearances in major cities

 Now even Macy’s has a food truck.

The department store chain kicked off of its “Macy’s Chefs A-Go-Go” Tuesday, a national food-truck tour showcasing chefs that have been working with the retailer as its “Culinary Council.”

It’s a great line-up. The Macy’s-branded truck will make appearances in cities across the country this summer with celebrity chefs on board. The roster includes Rick Bayless, Michelle Bernstein, Cat Cora, Tom Douglas, Todd English, Marc Forgione, Marcus Samuelsson, Nancy Silverton, Ming Tsai and Takashi Yagihashi.

Dishes prepared by the chefs are free, but guests are invited to donate to Feeding America, which is dedicated to hunger relief. For every dollar donated, Feeding America can help provide seven meals to those in need on behalf of local food banks.

The tour kicks off in Miami on June 28 at the Biscayne Triangle Truck Round-Up and will hit New York, Boston, Washington, D.C., Chicago, Seattle, Portland, San Francisco and Los Angeles -- the latter being what I like to call the buckle of the food-truck belt.

Fans that “like” Macy’s on Facebook or follow Macy’s on Twitter will receive a special gift at each stop, while supplies last. Fans can also join the chefs on Twitter as they tweet live from the truck (What’s Twitterspeak for tweeting and cooking? Twooking?) at #macyschefs.

Contact Lisa Jennings at
Follow her on Twitter: @livetodineou

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What's Reporter's Notebook?

Reporter's Notebook is NRN's newsroom blog, where our editors give their points of view on news happening in the restaurant business.


Lisa Jennings

Follow @livetodineout From the Los Angeles office, Lisa Jennings covers companies based in the West, including California, Washington, Oregon, Colorado, Nevada, Wyoming, Montana, Utah, Alaska and...

Ron Ruggless

Ron Ruggless covers the states of Arizona, Arkansas, Kansas, Louisiana, Missouri, Mississippi, New Mexico, Oklahoma and Texas. He joined Nation's Restaurant News in 1992 after working 10 years in...
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