Reporter's Notebook

Mulling over social media?

Expert offers execs a hairstyle metaphor

Jessica Miller-Merrell, chief executive, Xceptional HR

Why should restaurant executives jump into the Twitter stream?

Jessica Miller-Merrell, chief executive at Xceptional HR and widely known tweeter @blogging4jobs, said executives can and should use Twitter to communicate with both customers and employees.

At her workshop on Nov. 1, “Blogging & Tweeting From the Corner Office: Social Media for Executives,” at the People Report/Black Box Intelligence Best Practices Conference in Dallas, Miller-Merrell said executives can use Twitter as a tool to communicate with employees and provide from-the-top information, instead of “smoke-break rumors.”

RELATED: People Report: Best Practices winners share HR tips

Executives on Twitter and in blogs can also humanize management, she said, by providing a glimpse into their personal interests, along with corporate messages.

Miller-Merrell used the mullet — a popular late-1980s hairstyle (think “Achy-Breaky Heart” singer and Miley Cyrus' dad Billy Ray Cyrus) — as a metaphor to explain how executives can mix public with a little private information. A "social-media mullet" can let companies offer a “business-up-front-party-in-the-back” communication style.

Contact Ron Ruggless at
Follow him on Twitter: @RonRuggless

Please or Register to post comments.

What's Reporter's Notebook?

Reporter's Notebook is NRN's newsroom blog, where our editors give their points of view on news happening in the restaurant business.


Lisa Jennings

Follow @livetodineout From the Los Angeles office, Lisa Jennings covers companies based in the West, including California, Washington, Oregon, Colorado, Nevada, Wyoming, Montana, Utah, Alaska and...

Ron Ruggless

Ron Ruggless covers the states of Arizona, Arkansas, Kansas, Louisiana, Missouri, Mississippi, New Mexico, Oklahoma and Texas. He joined Nation's Restaurant News in 1992 after working 10 years in...
Tweets from NRN

Latest Videos
Blog Archive
Penton Restaurant Group

Sponsored Introduction Continue on to (or wait seconds) ×