Reporter's Notebook

At Pei Wei, it's the Yamerican Way


Fast-casual chain tests sweet potato fries

Pei Wei's electronic menu board highlights the test fries.

This post is part of NRN's newsroom blog, Reporter's Notebook.

Pei Wei Asian Diner is testing sweet potato fries in some of its units.

As part of Pei Wei’s “Small Plates” menu, the sweet potato fries are contained in a small, white paper carry-out box and “served with a smoky sriracha aioli” for $2.95.

I encountered the fledgling menu item at a Pei Wei unit in Dallas at dinner July 13 (I inadvertently was celebrating National French Fry Day, I guess.), where it was advertised prominently on the electronic menu board, pictured at right. After the fries were delivered, the manager asked that I fill out a survey card.

They are billed as a Korean street food item. “Our chefs found them over and over again when they were in South Korea and thought they’d be a good item to test,” Pei Wei said in reply to my Twitter post.

Sweet potato fries are popping up on more menus, and colleague Bret Thorn recently reported they are being paired with a variety of condiments

Pei Wei, with about 170 units, is the fast-casual division of Scottsdale, Ariz.-based P.F. Chang’s China Bistro.

Contact Ron Ruggless at
Follow him on Twitter: @ronruggless

Please or Register to post comments.

What's Reporter's Notebook?

Reporter's Notebook is NRN's newsroom blog, where our editors give their points of view on news happening in the restaurant business.


Lisa Jennings

Follow @livetodineout From the Los Angeles office, Lisa Jennings covers companies based in the West, including California, Washington, Oregon, Colorado, Nevada, Wyoming, Montana, Utah, Alaska and...

Ron Ruggless

Ron Ruggless covers the states of Arizona, Arkansas, Kansas, Louisiana, Missouri, Mississippi, New Mexico, Oklahoma and Texas. He joined Nation's Restaurant News in 1992 after working 10 years in...
Tweets from NRN

Latest Videos
Blog Archive
Penton Restaurant Group

Sponsored Introduction Continue on to (or wait seconds) ×