Reporter's Notebook

Wingstop rubs on new flavor


Louisiana Rub is 10th offering for poultry appendage

Wingstop's first new flavor in five years

For the first time in more than five years, Wingstop Restaurants Inc. has added a new flavor for its chicken wings: Louisiana Rub.

“Three of our most popular wing flavors are Original Hot, Lemon Pepper and Cajun,” said Andy Howard, chief marketing officer and executive vice president for research and development at Richardson, Texas-based Wingstop. “We wanted to create a unique, new flavor that captured the essence of those favorites, but with a new spin. The result is a dry rub wing with a kick.”

Louisiana Rub becomes Wingstop’s 10th flavor for the poultry appendage. Others include: Atomic, Mild, Teriyaki, Hawaiian, Garlic Parmesan and Hickory Smoked BBQ.

Louisiana Rub is available on traditional or boneless wings, boneless strips or Glider sandwiches. The debut is supported with national cable television spots featuring former Dallas Cowboys quarterback Troy Aikman, who is Wingstop’s spokesman and a board member, and an online media campaign.

Wingstop, which was acquired by the Atlanta-based Roark Capital Group in 2010, has 490 restaurants in the United States and Mexico.

Contact Ron Ruggless at
Follow him on Twitter: @ronruggless

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Reporter's Notebook is NRN's newsroom blog, where our editors give their points of view on news happening in the restaurant business.


Lisa Jennings

Follow @livetodineout From the Los Angeles office, Lisa Jennings covers companies based in the West, including California, Washington, Oregon, Colorado, Nevada, Wyoming, Montana, Utah, Alaska and...

Ron Ruggless

Ron Ruggless covers the states of Arizona, Arkansas, Kansas, Louisiana, Missouri, Mississippi, New Mexico, Oklahoma and Texas. He joined Nation's Restaurant News in 1992 after working 10 years in...
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