Aiming to build bar sales
The new restaurant is the first to offer a separate bar located in the mall’s interior corridor, outside the unit entrance. The move is an experiment that company officials hope will enhance efforts to build bar sales.
With the new look, CPK will create bar areas that are separate from the dining room, Hart said.
Historically, CPK’s bar sales have been lackluster, in single digits, offering an opportunity, Hart said. “We don’t want to alienate our core family guests, but we do want to provide an environment for you to come in for a glass of wine and some meatballs if you’re out and about. That goes back to that California mindset, the relaxed atmosphere.”
In Canoga Park, CPK is also testing a bar menu that includes new flatbreads and other small-plate items, like a spicy chicken tinga quesadilla, housemade fennel-sausage meatballs served with grilled ciabatta bread, and white corn guacamole and chips.
The chain is rolling out other enhancements to its beverage menu, including a shift from Pepsi to Coca-Cola as the soda supplier, the addition of craft beers, new wine flight options, signature cocktails and a sangria platform that Hart said is “off the charts” in sales.
“What that tells us is that people want something different from us that’s fresh,” Hart said. “Our sales for sangria are up more than significantly, so we know we have that potential.