The midday meal has been turned upside down when it comes to price, as casual operators drop the cost of their offerings below those of the fast-casual concepts that have long been eating their lunch. Casual-dining stalwart Applebee’s Neighborhood Grill & Bar now offers lunch combos at $6.99, $7.99 and $8.99, and competitor Chili’s Grill & Bar prices build-your-own lunches at $6, $7 and $8. Meanwhile, at fast-casual operators such as Panera Bread and Chipotle Mexican ...
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Contact: Desiree Torres Desiree.Torres@penton.com