Margaritaville currently has 18 U.S. units
Brazil-based International Meal Co., the Margaritaville franchisee that bought the casual-dining brand and its assets from Orlando, Fla.-based parent Margaritaville Enterprises LLC last month, is planning to expand, especially in captive-market locations like airports and stadiums, executives said. IMC, which owns a number of restaurant brands and franchises three Darden Restaurants Inc. concepts, plans to open 55 to 60 restaurants a year and has a development team that is working to bring ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com