Romano’s Macaroni Grill introduced Monday a limited-time $15 four-course meal promotion and is extending its offering of half-price house wines through the end of the year.

The four-course dinner deal positions the 208-unit chain, a division of Houston-based Ignite Restaurant Group, differently from casual-dining competitors such as Applebee’s and Chili’s, whose “Two for $20” deals have become a staple on their menus.

The intent is to offer “guests a big night out at affordable prices,” the company said.

“We've elevated the standard coursed meal and added Italian flair with a delicious, satisfying pasta course, and our wine special adds to the affordable indulgence,” Macaroni Grill vice president of marketing Kristen Temple said.

The four-course meal begins with an aperitivo course of Ravioli Tostati, followed by a salad course. The pasta course includes a choice of Spaghetti Napolitana with Italian tomatoes, garlic and fresh basil, or Fettuccini Alfredo with Parmesan sauce.

The fourth course features any two Spiedini, which are grilled skewers of sausage, chicken, steak or shrimp topped with a verde sauce. The steak or shrimp choices require a supplemental charge, the company said.

As part of the brand’s emphasis on its wine offerings, which it promoted in half-price deals during the summer, Macaroni Grill is featuring half-priced house wines through the end of the year. Wine will be priced at $2.75 a glass or $15 for a 1.5-liter bottle.

Ignite has been working to increase sales at Macaroni Grill, which it acquired on April 9. In the July 1-ended second quarter, the division saw same-store sales fall 7.4 percent, and executives vowed to reverse that trend.

Ignite Restaurant Group also owns and operates Joe’s Crab Shack and Brick House Tavern + Tap.

Contact Ron Ruggless at ronald.ruggless@penton.com.
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