Real Mex Restaurants Inc. has relaunched its Who Song & Larry’s brand as an eclectic “Mexican gastropub” in an effort to spark new interest from a younger demographic. Real Mex, also parent to the Chevys Fresh Mex, El Torito and Acapulco chains, is currently working through a multi-brand overhaul. President and chief executive Charly Robinson, who was appointed to the position about a year ago, intends to reinvent Who Song & Larry’s as an all-new ...

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