Pub chain expects sponsorship to pump up national exposure during pay-per-view fights
The Tilted Kilt, a 50-unit pub chain, has gone from being a place for guests to watch mixed martial arts fight matches on TV to becoming the first restaurant brand to step into the ring with the sponsorship of an Ultimate Fighting Championship team. The Tempe, Ariz.-based chain has agreed to fund a lineup of MMA competitors, the Tilted Kilt Fight Team, which president Ron Lynch is convinced will drive national exposure during pay-per-view fights and strengthen the Tilted Kilt’s ...
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