Rooty the Great Root Bear Mascot and spokesbear, A&W Restaurants Inc. On Twitter: @awrestaurants A&W Restaurants Inc. awakened its 39-year-old mascot, Rooty the Great Root Bear, from hibernation in the past year to become the social media voice for the brand. Rooty, who debuted in the pre-social media year of 1974, is handled by Liz Bazner, who joined the 1,200-unit Lexington, Ky.-based chain as social and digital communications strategist in December 2011, when the chain was ...
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Contact: Desiree Torres Desiree.Torres@penton.com