Barry Westrum, chief marketing officer at Dairy Queen
(Continued from page 1) How has the competition evolved the past few years, and how does Dairy Queen address that and stay differentiated? There is no question that the consumer today has many more options for an afternoon snack or treat, a category we dominate. The key for us is to make sure we continue to evolve our menu with changing consumer tastes. For example, last year we launched world-famous Orange Julius Premium Fruit Smoothies in all of our 5,100 units across the United States ...
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