Frances Allen, Denny's executive vice president and chief brand officer
Revitalization plan is ongoing
Continued from page 1 I find it interesting that a full-service concept has a value menu. How has your $2 $4 $6 $8 menu performed? We believe it’s an important part of our menu mix. One in five of our guests visits us to take advantage of our $2 $4 $6 $8 Value Menu, in addition to one in four Hispanics. It’s an important tool and powerful traffic driver for cash-strapped customers. From a business standpoint, the value menu has also been engineered with food costs and ...
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Contact: Desiree Torres Desiree.Torres@penton.com