By positioning itself as a gourmet sandwich chain in the rapidly expanding fast-casual segment, Firehouse Subs has no shortage of competition trying to match its supercharged growth rate. That kind of ramp-up in unit count raises the degree of difficulty for Doug Reifschneider, the Jacksonville, Fla.-based chain’s vice president of marketing, but it is a challenge he welcomes. According to the latest Top 100 report from Nation’s Restaurant News, Firehouse Subs grew its U.S. ...
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