Ron Parikh, chief marketing officer of Genghis Grill
Marketing and innovation
(Continued from page 1) Where are you allocating additional marketing resources in 2014? For our Genghis Grill brand, we’re focusing on our [area of protection] and aggressively focusing on our catering, local-store marketing and online-ordering programs. Our catering program started out as a need to satisfy loyal fans, and it turned out to be huge in 2013. We’ve since partnered with Monkey Media to assist with growth on catering, online-ordering and takeout initiatives. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?