Ron Parikh, chief marketing officer of Genghis Grill
Marketing and innovation
(Continued from page 1) Where are you allocating additional marketing resources in 2014? For our Genghis Grill brand, we’re focusing on our [area of protection] and aggressively focusing on our catering, local-store marketing and online-ordering programs. Our catering program started out as a need to satisfy loyal fans, and it turned out to be huge in 2013. We’ve since partnered with Monkey Media to assist with growth on catering, online-ordering and takeout initiatives. ...
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