After about two decades in marketing, Todd Coerver was named chief operating officer of Taco Cabana in September 2012. Now, although he directs the brand, he hasn’t forgotten the importance of building a brand. “I’ve never been this excited to work this hard,” Coerver wrote in an email interview with Clay Dover of the National Restaurant Association’s Marketing Executives Group. “The biggest mistake companies make when they appoint a chief brand ...

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