Continued from page 1 McDonald's biggest challenges in the fourth quarter and first part of 2013 would be difficult same-store sales comparisons to last year's winter-aided results, and the brand responded by shifting its marketing focus heavily to value. "We think the company is buying comps with the increased value push," Barish wrote, "and any same-store sales beat is likely to result in margin erosion." Yum! Brands Inc. also had to give guidance for ...

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