Consumer Picks 2013: Methodology
(Continued from page 1) The Consumer Picks survey was developed by WD Partners’ Insights group and is designed to provide relative benchmark ratings on major attribute ratings across restaurant brands. Respondents, who participated online, were given a list of up to 174 restaurant chains — depending on the brands with operations in their states of residence — which were organized into groups depending on the chains’ service models. They were asked to identify ...
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