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NRN presents Consumer Picks — a comprehensive look at customer preference and restaurant brand strength. This annual special report is produced with WD Partners.
Find out more about individual restaurant brand rankings and scores >>
Casual-Dining winner: The Cheesecake Factory
Calabasas Hills, Calif.; 181 units
Menu Variety: The Cheesecake Factory’s voluminous menu features more than 200 items and spans all dayparts. Menu items are made from scratch daily, except for desserts, which are manufactured at separate bakeries. The menu boasts inventive combinations that are hard to recreate at home, like Avocado Eggrolls and Miso Salmon, and 36 varieties of cheesecake, including indulgent items like the Toasted Marshmallow S’mores Galore cheesecake.
Reputation: The chain’s unit and sales growth has come with little to no broadcast advertising since the first restaurant opened in 1978, though the brand drives word-of-mouth buzz through social media and local-store marketing.
More on Casual Dining:
• The Cheesecake Factory continues to lead Casual-Dining competition
• Casual-Dining rankings