NRN editor-in-chief Sarah E. Lockyer
Location, location, location. The expression is clichéd, but it holds true for restaurants nonetheless. The success or failure of a business can often depend on the region, the market and the street corner on which it operates, and nothing is more important than defining the local customer and determining: • Will they spend on dining out? • How much and how often? • How far will they travel to eat out? • What kind of cuisine plays in the market? Nation’s ...
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