Restaurants are perceived as some of the most straightforward and simple businesses in the world, which has major implications for sales growth, according to a new “2013 Global Brand Simplicity Index” from Siegel + Gale. The New York-based global branding firm has found that when consumers view businesses as simple, they’ll be more likely to return or spend more money there. “Depending on the industry, up to 29 percent of people are willing to pay more for ...

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