Succeeding with simplicity
(Continued from page 1) The report also took a look at what factors helped restaurant brands place higher in the simplicity rankings. “Not surprisingly, [McDonald’s] gets high marks for speed and convenience,” the report said. “But McDonald’s also wins points for its accessible menu, transparent pricing and clear, concise messaging. And as concerns about obesity rise, McDonald’s is moving forward with redesigned packaging to include QR ...
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