Succeeding with simplicity
(Continued from page 1) The report also took a look at what factors helped restaurant brands place higher in the simplicity rankings. “Not surprisingly, [McDonald’s] gets high marks for speed and convenience,” the report said. “But McDonald’s also wins points for its accessible menu, transparent pricing and clear, concise messaging. And as concerns about obesity rise, McDonald’s is moving forward with redesigned packaging to include QR ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com