While the competition between quick-service restaurants and food trucks has been revving up for some time, many operators have yet to regard these mobile restaurants as a serious threat. However, those operators might want to consider otherwise. According to a new survey from Port Washington, N.Y.-based market research firm NPD Group, many consumers who patronize food trucks said they are doing so instead of visiting quick-service restaurants. “Food trucks may not be ...
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Contact: Desiree Torres Desiree.Torres@penton.com