At the onset of the recession, most restaurant-goers defined value with a single word: price. More recently, however, consumer behavior at restaurants has begun to shift, and that value definition has now come to be identified with another term: quality. The most important value driver when choosing a restaurant these days is quality of food, according to “Defining Value Today,” a recently released study by Port Washington, N.Y.-based The NPD Group that examines ...
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Contact: Desiree Torres Desiree.Torres@penton.com