Taco Bell drew big buzz with the extension of its Doritos Locos Tacos platform in 2013
Restaurants that maintained a laser-focus on developing and marketing innovative products were best able to get cost-conscious consumers to dine out in 2013, according to research from Port Washington, N.Y.-based NPD Group. Additionally, brands that emphasized trendy or unusual offerings were more effective at driving traffic than those featuring familiar items, such as burgers or pizza. “You have to have a compelling reason to visit,” an analyst Bonnie Riggs. “Those ...
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Contact: Desiree Torres Desiree.Torres@penton.com