Sluggish traffic growth has been a major problem for the restaurant industry in recent years, with many concepts plagued by year-over-year declines and others experiencing only minimal increases. The brands that have managed to drive guest visits through the recession and slow recovery are those that are constantly innovating on the menu, according to officials at market research firm The NPD Group. “The [brands] that are growing are the ones that have changed,” said NPD ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com