Gamification is anything but child’s play for restaurant marketers looking to differentiate their brands and expand their marketing reach. A growing number of companies are introducing arcade-style games for smartphones and tablets to better engage customers, enhance the dining-out experience and educate consumers about their brands. Among them, Denver-based Chipotle Mexican Grill in September 2013 released “The Scarecrow.” The game, set in a dystopian city overrun by ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?