Loyalty, mobile boost traffic
(Continued from page 1) Another aspect that was rated as a factor in dining frequency was loyalty programs, the survey found. While digital media had little impact on consumer dining decisions, 59 percent of those surveyed said loyalty programs were slightly or somewhat influential in their restaurant selections. Mobile access is also increasingly a factor, though generally among younger consumers. According to the survey, 26 percent of consumers said they use their mobile ...
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