Quality operational management can elevate customer satisfaction with limited-service restaurant brands, a recent consumer study indicates. The survey conducted in February by Boulder, Colo.-based research agency Market Force Information asked 6,197 consumers to rate their satisfaction with their most recent dining experience and their likelihood to refer that brand to friends and family. The results were averaged for a “Composite Loyalty Score,” which was the intersection ...
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Contact: Desiree Torres Desiree.Torres@penton.com