Offering new menu items at a low price may no longer be enough to attract today’s consumers, according to a new study from market research firm The NPD Group. Instead, a menu item’s ingredients, look and description are the most relevant decision-making factors driving customer trial. NPD’s study, "Menu Item Trial: Motivating First-Time and Repeat Orders," reveals what truly inspires today’s consumers to purchase a limited-time offer — and topping ...

Subscribe To Digital Access

Why Subscribe To NRN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers:  While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 or Desiree Torres (813)-627-6792