BJ’s Restaurants Inc. blamed bad weather, the shorter holiday season and heavy promotional activity for a 93-percent decrease in fourth-quarter net income. The results were also dampened in part by one-time charges, including separation costs associated with the departure of the chain’s chief marketing officer, Matt Hood, and write-downs related to an underperforming unit in Texas.
Greg Trojan, BJ’s president and chief executive, said the Huntington Beach, Calif.-based chain is launching a strategic initiative to reignite sales, including a plan later this year to offer a mobile option for loyalty members to order ahead using their smartphones and pay their bill at the table.
BJ’s ended the year with 147 restaurants under the BJ’s Restaurant & Brewery, BJ’s Restaurant & Brewhouse, BJ’s Pizza & Grill and BJ’s Grill brands.
Update: Feb. 20, 2014 This story has been updated with more information regarding the company’s drop in net income.
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