First Watch Restaurants Inc., the 76-unit daytime-cafe chain based in Bradenton on Florida’s west coast, is a reflection of its chief executive and president: understated, but friendly. No gimmicks, but very efficient. No glittery marketing or glib slogans, just pleasant, earth-toned decor and a straight-shooting, predictable product. That’s First Watch and that’s Ken Pendery Jr.“My style is direct, honest and fair,” Pendery says. “What you see is what you get.”Although Pendery shies ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.