First Watch Restaurants Inc., the 76-unit daytime-cafe chain based in Bradenton on Florida’s west coast, is a reflection of its chief executive and president: understated, but friendly. No gimmicks, but very efficient. No glittery marketing or glib slogans, just pleasant, earth-toned decor and a straight-shooting, predictable product. That’s First Watch and that’s Ken Pendery Jr.“My style is direct, honest and fair,” Pendery says. “What you see is what you get.”Although Pendery shies ...
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