Casual-dining chains with a strong value message and all kinds of restaurants that are perceived as offering “real food” rank higher with consumers than do those seen as falling short in both areas, two recent studies indicate.Olive Garden, Cracker Barrel and Applebee’s earned consumers’ highest favorable perceptions of value during October in YouGov/Polimetrix’s BrandIndex, a daily brand intelligence service that tracks more than 1,100 consumer brands. Meanwhile, Subway, ...
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