Casual-dining chain attempts to keep value, menu flavor top of mind in new ad
Chili’s Grill & Bar debuted new commercials Monday that emphasize what the chain calls the bold flavors of its menu items and promote the new offerings on its $20 Dinner for Two menu and $6 Lunch Combos. The ads combine humor with a tagline to “go bold” with flavorful additions to the value-driven menus. “The ‘boldness’ element in this campaign resonated with Chili’s guests, as they associate our brand with having a boldness in both attitude and ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com