America’s restaurant industry could learn a thing or two from operators in Michigan and Colorado.Since June 2006 Michigan has been investing heavily in a national marketing initiative that aims to attract new businesses to the state, while the Colorado Restaurant Association last week launched its “Fork the Recession…Feed the Recovery” campaign.The Colorado public-awareness program runs through the months of April and May and encourages restaurants across the state to offer their own deals. ...
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Contact: Desiree Torres Desiree.Torres@penton.com