Remember when Mom, Pop and their kids were lauded as the ideal consumer target? Well, that iconic American family has reached a milestone of sorts. Its growth rate is so low it may soon qualify as a niche market of just one in every five households. The Census Bureau estimates there were 25.1 million married couples with children in the nation last year — the same number the bureau found both 10 years earlier in 1999, and 40 years earlier in 1969. But in 1969 there were half as many ...
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Contact: Desiree Torres Desiree.Torres@penton.com