Iam awash in uncertainty. I present a transcript of a talk I had with myself the other day:Question: Is traditional TV advertising nearing its demise?Answer: Don’t know.Question: Will Internet and cell-phone TV replace traditional TV any day now?Answer: Beats me.Question: Is print advertising ready to give up the ghost because newspaper and magazine readership keeps falling?Answer: Can’t say for sure.Question: When digital TV becomes the law of the land in 2009, will advertisers lose ...
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Contact: Desiree Torres Desiree.Torres@penton.com