MIAMI Burger King Corp. said its King icon will start appearing on pajamas, lottery tickets, T-shirts and other merchandise as a result of several new licensing deals. The T-shirts, produced with an image of the chain’s wooden-faced namesake under a deal with clothing manufacturer Mad Engine, will be in department stores by the Christmas shopping season, the restaurant company said.Under a separate deal with Exquisite Apparel, sleepwear and “loungewear” depicting the King mascot will ...
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Contact: Desiree Torres Desiree.Torres@penton.com