Yes! Keith Can is the latest marketing initiative of Ben E. Keith Foods, or BEK, the ninth-largest U.S. broadline distributor. The new slogan comes under the aegis of the distributor’s overall marketing strategy, called “What Can We Do for Our Customers?” BEK, which has its headquarters in Fort Worth, Texas, was recognized for its marketing savvy by the International Foodservice Manufacturers Association, or IFMA, with its 2008 Sales & Marketing Performance Award. BEK long has had the ...
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